Startups may have trouble finding their enterprise footing - Loyal Tech and Security

Startups may have trouble finding their enterprise footing

Why is bottom-up growth — a strategy startups employ to sell to larger customers — stalling? And what does that mean for #enterprisetech? Terrific analysis:

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According to a survey from Battery Ventures, the percentage of respondents that let their engineers self-select tools fell from 74% in Q3 2023 to 44% last quarter.

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